Hi I'm Philin. I'm a UX-focused product designer based in Ghent, Belgium.
With digital marketing skills and years of working experience from startups to corporates internationally.
Trusted by
Projects
Elevated user satisfaction rate by 70% by user-centric approach
Showcased A-Z UX booking process as a part of UX professional certificate course
Explored trial experience concepts and designs for a new hotel revenue management data analytic product.
User research • Design • Prototype • Design validation
User research • Design • Prototype
Concept design • Prototype
Branding • Content Marketing
Owned digital asset and launched a rebranded global website across 15+ countries
01
02
03
04
05
Join us on our journey to uncover unmet needs and craft innovative product solutions that truly fit the market.
Research • Product innovation strategy • Product Design • Branding
How do I operate in teams?
UX/Product team
At Lighthouse Intelligence, I worked as a product designer, collaborating with developers, product managers, and designers to create accessible dashboards for hospitality SaaS products like ‘Benchmark Insight’ and ‘Rate Insight’. I operated within an Agile environment, conducting user research, solving complex design problems, solving edge-cases, and presenting solutions to stakeholders. I also created user flows, wireframes, high-fidelity prototypes, and UX micro-copy while maintaining consistency across products by auditing and updating the design system.
Methodology: Design Thinking, Laws of UX, Agile, Scrum
One key challenge was balancing creative solutions with design system principles. These moments required me to strike a balance between pushing creative boundaries and maintaining consistency within the system. This made the process both rewarding and a constant learning experience.
Entrepreneurial Research & Design Lead
I’m currently leading design and research for a productivity app, working in a small team of three. My focus is on deeply understanding our target users—their needs, struggles, and market context—using various design, research, and product methodologies. I’ve set up workflows, feedback loops, and document structures for the team, while also building and organizing design files to ensure smooth collaboration and user-centered outcomes.
Recommendations
“I had the pleasure of working with Philin at OTA Insight and would highly recommend her as a talented junior product designer. Philin is not only a skilled designer, but also a very kind and pleasant person to work with. As a designer, Philin would proactively seek out answers and collaborate with stakeholders to ensure that she thoroughly understood the problem at hand and was able to inform her designs accordingly.Philin was an outstanding collaborator and team player, always willing to lend a helping hand when needed and open to feedback. Her positive attitude and eagerness to learn made her a joy to work with.Overall, I would highly recommend Philin for any product design position. She is a talented, dedicated designer who would be an asset to any team.”
- Loucas Papantoniou, Senior Product Designer at Lighthouse Intelligence
“Philin is a driven person who is eager to further develop her UX career. We worked together on serveral projects for several months. Philin is a person who shares her own opinion, but also respects the opinions of others and takes feedback to heart.”
- Tine Verstraete, Product Owner at Hello Customer
My Short Story
Nearly 6 years ago, I made the leap from Bangkok, Thailand to Belgium and haven't regretted it for a moment! With a background in hospitality and tourism, I've navigated through businesses of all sizes, from startups to corporate headquarters, in several sectors; started in digital marketing, and finally found home in UX/product design. The thrill of adventure gives me the spark of life!
UX Professional Certificate
In 2021, I've embarked on a journey as a user experience designer and acquired a certificate from Glasgow Caledonian University.
Blog
Explore a collection of design challenges to keep my skills sharp and keep learning in the world of design. Also, includes posts about my other experiences.
Learning • Other experiences
Spotify Hi-fi Prototype
Design challenge • Figma • Hi-fi prototype
Daily UI practice learning tips & tricks from Memorisely, creating a hi-fi prototype from scratch.
Guest Speaker at Onyx Youth Hub, UK
Other experience • Career coach • UX design advocate
Sharing my career experience and guiding young British entrepreneurs to discover UX design in Bristol, UK.